What is PITAS?
Anxious, embarrassed and worried about your sore throat affecting your interactions and performance? Well fret no more, and relieve your sore throat with confidence and in style!
PITAS, a dual-purpose, stylish and discreet adhesive film lozenge is an innovative and revolutionary way to relieve sore throat.
It’s a film throat lozenges that you can confidently use whilst interacting with others whether it is in a social or business setting. PITAS provides “INVISIBLE” 2-IN-1 RELIEF for sore throat and bad breath – discreetly and conveniently!
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PITAS is uniquely formulated








Note: Individual response may vary. Please consult a healthcare professional should symptoms persist.
How to take PITAS
Simply adhere PITAS to the roof of your mouth without chewing or swallowing. PITAS then slowly dissolves.
Note: Individual response may vary. Please consult a healthcare professional should symptoms persist.












Ways to deal with sore throat*


*Note: Respondents can choose multiple responses.
About 80% of working adults surveyed in Japan have experienced sore throat.1
According to a survey done by Taiho Pharmaceutical in 2016 (in Japan), many working adults have experienced troubles with sore throat and more than half of the respondents deal with it using lozenges.1
Note: “Troche” (in the graph) refers to medicated lozenges specifically referring to lozenges with a circular “hole” in the center of the candy while “Lozenges” (in the graph) refers to other candies/lozenges sold in Japan that may be medicated or non-medicated.
About 70% somewhat agree and agree that they cannot eat candy or gum while working.2
While many working adults use lozenges to deal with sore throat1, in another consumer research data conducted in 2016 by Taiho Pharmaceutical in Japan, many respondents affirmed that they cannot eat a candy or gum while working.2
I cannot eat candy/gum while working


References:
1. Data on file. Taiho Pharmaceutical online survey; N=30,000, conducted in 2016 in Japan.
2. Data on file. Taiho Pharmaceutical online survey; N=624, conducted in 2016 in Japan.
“INVISIBLE” 2-IN-1 RELIEF
WITH PITAS!

No more bulky candy or noticeable chewing of gum during interactions.
With PITAS, you can now discreetly soothe your sore throat or relieve bad breath while interacting with others in social and business settings.
Be your best self, anytime, anywhere – professionally and confidently.


